Investor with a social purpose and global cooperative for 50 years, Oikocredit has been financing organizations in financial inclusion, sustainable agriculture, and renewable energy. It supports viable projects that sustainably improve the lives of 53 million people and communities in 33 countries.

After producing various communication materials in 2024, we are now launching the Oikocredit Christmas advertising campaign, to promote the idea of giving a meaningful and socially responsible gift.

A simple and educational video

We envisioned a video that highlights Oikocredit beyond just the "Christmas Pass," enabling the team to reuse the content and easily remove this specific segment. The explanations of the promotional operation are simplified and focused on benefits to emotionally engage the audience and encourage them to take action. We also designed web banners leading to the video for a cohesive overall approach.

Playful, “green” illustrations

The world of investment is usually perceived as relatively cold, while the solidarity sector often appears conventional. The motion design video breaks these stereotypes by adopting modern illustrations aligned with the green movement (using colors and textured effects). It remains contemporary while drawing inspiration from festive Christmas themes without resorting to clichés.

A warm and festive paper invitation

The paper invitation aims to humanize the advertising campaign, reflecting Oikocredit’s socially conscious and engaged activities. It is colorful and festive while maintaining a modern and understated design. This sets it apart from typical advertisements received by mail, creating a more heartfelt connection.