Developing
a brand message
Once your brand strategy has been clearly defined, the focus must be on communicating your added value and your unique identity through striking messaging (whether written or verbal) which is intellectually convincing and emotionally powerful.
To do this, a tone and a specific vocabulary need to be tailored to your identity.
An editorial style guide helps to establish these fundamental elements and provides guidance for any brand-related writing: brand signatures, slogans, storytelling, presentations, pitches, mission statements, website texts, brochures, scripts, video voice-overs and more. It also serves as a basis for social media management, providing guidance on subjects for posts and the wording of messages.
Communicate effectively by working on your brand message with the help of Made for you
At the heart of your marketing strategy, your brand speech must be worked on to better convince your audience. Do you need help to write a coherent and captivating speech? Made for you, motion design production agency, is here to help you in this process and to ensure a unique and effective strategy!
Write your speech in 3 steps:
Identifying the key messages to be communicated
Identifying the tone and vocabulary to be used
Writing for brand media
Your story
Your strengths
Your selling points
Your vision & your beliefs
Your value & your personnality
You experience
Your method & your approach
A brand message allow you to:
Creating storytelling with an emotional connection
Writing a mission statement which communicates your vision
Writing powerful texts for your website and your brochures
Convincing with a pitch or a clear presentation
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Questions about our business?
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What is the point of working on your brand speech?
As an effective communication tool, the brand speech or "storytelling" allows you to send a positive image to your audience. It is an opportunity to tell your story, your objectives, your values, your assets and everything that makes your brand what it is today.
Working on your brand speech is therefore essential to :
- on the one hand, make yourself known to your audience
- on the other hand, build a strong reputation and capture the interest of your target
What is the Made for you method for a successful brand speech?
To reach your objective, namely to convince your audience, Made for you will help you to create a coherent and attractive content. Our method consists of creating a speech that reflects your image, while selecting a tone and vocabulary that are appropriate. Our work will be organized in three stages:
• Structuring •
We group together the messages you wish to convey through your speech. This step allows us to familiarize ourselves with your brand and to find the strong points that need to be highlighted.
• The definition •
Depending on your brand identity, your target audience and your objective, we will define a tone and the type of vocabulary adapted to your brand speech.
• The writing •
We can now move on to writing your speech, taking care to respect all the elements worked on previously. In order to be successful, the storytelling will have to be focused on important emotional values.
Need an authentic and effective brand speech? Made for you can create a unique story for you. For more information, do not hesitate to contact us, we will be happy to answer your request!