Creating a video
motion design
A video presenting your activity, your business, your products and services or even your concept (if you’re innovating) is an essential communication tool.
Today, videos are the most popular and engaging content: 85% of users share videos with their network (92% on mobile) and videos represent 80% of Internet traffic. On average, 75% of users on social media interact after watching a video, 39% of users consequently make a purchase and 80% of users remember a video.
Why choose our motion design agency Made For You?
At Made For You, design agency in Paris, we have recognized expertise in motion design. Backed by solid experience in the field of visual communication, our team combines creativity and mastery of tools to offer you high-impact solutions tailored to your brand’s challenges.
From graphic design to technical production, we’re with you every step of the way to create customized videos that meet the needs of your digital strategy. We make a point of immersing ourselves in your world to translate your messages through captivating, innovative animations.
Our achievements bear witness to our expertise, whether in corporate, advertising or promotional videos. When you choose Made For You, you’re putting your trust in a team of enthusiasts who place quality and efficiency at the heart of every project.
Videos, particularly motion design videos, offer several advantages: they communicate messages in a very short time and create an emotional connection with the audience through storytelling.
To do this, we help you to establish your communication strategy in advance (objectives, targets, key messages, tone, etc.) by developing your brand platform and creating a relevant and unique visual identity. We come up with a synopsis, a script and a voice-over text, using these elements to create a storyboard and we choose additional photos and videos to be included, if necessary. Lastly, we create the final illustrations and animate them (along with other graphic elements such as your logo) to tell your story with images.
Videos can be used on social media to encourage sharing, included in a newsletter to encourage clicking and displayed on your website to add a personal touch and emphasise your added value in 2 minutes.
Create a fun and educational motion design video to attract your target audience
In addition to the various means you have to promote your business, motion design video can enhance your messages in a fun and educational way. It is a new powerful communication tool, allowing you to quickly and efficiently transmit your assets or specific information. Indeed, the use of motion design video contributes considerably to your growth. Call on the Made for you team to create your personalized motion video to develop your business.
Steps to create an impactful motion design video
Preparation of the synopsis and script
Creation of the storyboard and illustrations
Design animation and video editing
Your story, a unique human adventure
Your product, service or concept, explained clearly
Your values, expressed in a unique tone
A motion design video allows you to:
Presenting and publicising a service or a product
Explaining complex subjects in a clear, fun way
Telling an appealing story and sparking emotion
Creating a personal relationship with your audience
Questions about our business?
We have the answers
Video motion design: what is it?
A motion design video is a short animation used to promote or communicate the assets, key messages and benefits of your business. It usually consists of a series of animated images, consistent with your visual identity, often accompanied by music, sounds and a voice-over.
This format is based on a creative approach that blends various elements of visual communication, such as special effects, polished visuals and a graphic style specific to your brand.
Video editing is essential in assembling these elements to tell a captivating story, reinforcing the narrative with fluid transitions and dynamic animations. In addition, motion video design can include interactive segments or integrate video footage to give your content even greater depth.
Thanks to the technical resources we master and put at your disposal, our Made For You agency creates videos suitable for all formats, whether for your social networks, your websites or even your advertising campaigns.
The end result is a high-impact video that effectively conveys your message and captures the attention of your target audience.
Why adopt this technique?
Among the many advantages of motion design video, it allows you to promote your story, your career, your products or your services. Thus, it contributes to the increase of your sales while transmitting strong and captivating messages to your customers. This new communication format is easier to remember for the target audience. The majority of Internet users prefer to watch a well animated video to retain the essential in your messages, rather than reading a long text.
Moreover, thanks to social networks, this method can help you save time and conquer new customers efficiently. However, in order for your motion design video to achieve the desired results, it is of course recommended to create it using professionals. By calling on Made for you, you choose experts in motion design video, to realize all your wishes in a qualitative way with this essential communication tool.
What is the benefit of a video adapted for each activity?
Whether you are a freelancer or a company, motion design video is adapted to each of your situations. Since it is based on your story, your objectives and your brand identity, we create custom animations that visually and textually translate your business and convey your messages well. Our experienced team offers the highest quality motion design video. In addition to being fun and educational, it will allow your business to grow and attract the maximum number of customers on social networks and on the web. So don't hesitate to tell us about your projects.
How does Made For You support your motion design project?
Our personalized support process begins with an in-depth briefing, led by a project manager and a motion designer.
These discussions enable us to define the objectives, targets and brand image to be promoted. Based on this brief, our communications agency draws up a moodboard of initial graphic and visual ideas, as well as sound design options.
Once the broad outlines of the project have been validated, we move on to storyboarding. This document structures the video animation, defining the sequence of sequences and the visual layout. We also integrate potential interactions with the chosen communication media (web, social networks, etc.).
After validation, our graphic designer takes charge of video production, using various tools for 2D/3D animation and other software dedicated to motion video creation. Finally, we finalize and export the files for distribution.
Who can benefit from motion video design?
Whether for companies, institutions or organizations, this format allows you to create a motion video adapted to a wide range of internal and external communication needs. It's perfect if you're a professional looking to reinforce your image with modern, punchy visual content.
Companies can use motion design to create corporate videos, advertising films or marketing videos to build audience loyalty. In terms of communication projects, motion design is perfect for illustrating complex or technical concepts in a simple and engaging way.
Thanks to its attractive graphics and wide range of animation possibilities, motion design has become a must-have in video communication, for effectively conveying messages while captivating the audience's attention.