Creating
an eco-friendly website
The impact of digital technology on the environment is a major challenge for digital players, website developers and SEO professionals.
We need to safeguard our resources in the long term by adopting a more environmentally friendly approach to the online world and an eco-friendly website is now vital. Developing a showcase website or an e-commerce platform with a design and a user interface which limit energy usage must be at the heart of any digital strategy.
On average, viewing a a web page emits almost two grammes of CO2. Consequently, a highly ranked website with 250 daily views produces nearly 150 kg of CO2 every year.
These figures speak for themselves and call for a sustainable approach to website design, particularly given that the number of websites being created every minute is growing exponentially.
Made for you, agence motion design, supports you in this process.
A green website has very specific characteristics and must:
Optimise the user experience
Reduce the weight and resources of web pages
Speed up the loading time of the website’s pages
The choice of its host
Source code lightening
optimization of visuals
The clarification and the simplification of the theme
A more intuitive interface
An eco-friendly website allow you to:
Highlight the ethical values of your company, particularly the importance of sustainable development and environmental conservation, with the creation of a more sustainable website.
Attract and engage new clients who are increasingly concerned about the environmental issues facing our planet, via the website’s eco-friendly design.
Provide a clear and sustainable vision of the future of digital technology by opting for an emerging approach which has the potential to become mainstream.
Improve your employer brand by attracting human resources who are aware of and interested in their company’s environmental approach.
You want to know how to create an eco-friendly site?
We tell you more about the opportunities offered by Made for you!
From your website’s CMS and site extensions to its domain name, from the usability and structure of your website to its visual identity, from web hosting and responsive design to the use of plugins, our digital agency carefully considers every aspect and leaves nothing to chance to create a website which is worthy of your company and which is inspired by digital sobriety. The success of your digital project depends on your service provider’s ability to design a website which meets the specific needs of your industry, which differentiates you from your competitors and which establishes your company as a key player in terms of digital sustainability. An eco-friendly website requires professional expertise and in-depth knowledge of the digital ecosystem. That’s exactly what Made for you offers as a professional agency which specialises in the creation of attractive, innovative and eco-friendly websites.
Made for you is a digital communication agency which works closely with its clients and is aware of the environmental challenges facing digital professionals. Made for you constantly strives to adapt to the ever-changing digital reality and is the ultimate choice when it comes to your online presence.
Questions about our business?
We have the answers
What is an eco-friendly website?
A website is eco-friendly when it is designed with a focus on digital sobriety, thereby reducing the environmental impact and the carbon footprint of your digital visibility.
Creating an eco-friendly and sustainable website means developing a platform which is quick, easy to use and meets users’ expectations. These aspects are important for organic search results: Google uses them to assess whether your website is SEO-friendly with an optimal user experience.
Designing a clean website means making sure that it has very several key principles:
• a website that meets the essential needs of Internet users
• resource-saving web pages in all phases of creation
• a site with a fast page load time
• a digital platform that provides a simplified and optimized browsing experience
• lighter content and visual management
What are the essential practices of an eco responsible website?
The choice of its host
The servers which host a website are the primary source of CO2 emissions.
Choose a hosting company which uses renewable energy to reduce your carbon footprint: this is the first step in an eco-friendly approach
Lightening the source code
In addition to its effects on your website’s future performance and energy use, optimising your website’s source code improves its loading speed and ensures that your website meets the requirements of search engine algorithms.
Optimization of visuals
As we’ve already said, an eco-friendly website is a streamlined website; this means that it’s vital to limit the weight of your visual content.
From plugins to compression, there are various solutions to avoid unnecessary image loading and reduce image size.
Clarification and simplification of the theme
In addition to being a potential barrier for users, design-heavy themes are more resource-intensive; this is problematic when creating a website with simplified browsing and reduced energy requirements.
Une interface plus intuitif
Your website must quickly provide a response to users’ requests to avoid overwhelming them with useless and often counterproductive information.
How can Made For You help you to develop an eco-friendly website?
Creating a professional website which meets users’ expectations and SEO requirements while showcasing your company’s ethical values in terms of environmental responsibility is a very detailed process which we undertake by working closely with you.
To create the specifications for your website, we identify your needs and determine your brand image so that we can provide solutions which are tailored to both your digital communication strategy and your environmental objectives.