The University of Lausanne (UNIL) is located in Switzerland’s Dorigny countryside. Some 2,300 teaching and research staff and 950 administrative and technical staff ensure the smooth running of the institution, which has more than 17,000 students from over 86 countries.

The UNIL has enlisted Made for you to create visuals for a contest aimed at students enrolled in Parcoursup. They needed banners in various formats to promote the contest on L’Étudiant and across social networks.

Attractive visuals to encourage people to play

The agency created fun, dynamic visuals for the banners. Photos of students jumping for joy are combined with fine line illustrations of graphic elements evocative of the contest (computer, gift...). These visuals are set in motion to create dynamic gifs and reinforce the "call to action".

Fresh, positive colors: Violet brings modernity and originality to the visuals. Sunny yellow evokes optimism and joie de vivre. The two colors are complementary and harmonious.