Since its creation in 1984, Formeret has established itself over the years as a key player in Paris rooms rental. Driven by a true sense of hospitality, the group is the preferred partner for organizations hosting all types of events: meetings, conferences, symposia, general assemblies, competitions, seminars, training courses, cocktail parties, award ceremonies, product launches and film shoots. To take things a step further, Formeret has renovated the 5th floor and roof terrace of its La Rochefoucauld space to give them a more chic, contemporary look.

The group called on Made for you to imagine and create the invitation to the inauguration party for its new rooftop, aimed at its customers and partners.

An original invitation for a memorable event

Formeret wanted to make a lasting impression by organizing a refined evening with a breathtaking view of the Sacré-Cœur. The paper and digital invitations were inspired by an airline ticket, and Formeret played the game to the hilt during the evening, with hostesses and stewards and a virtual reality animation offering, beyond the view, a leap to the heights of Paris!

Elegant invitations for premium service

The style of the invitations is refined, thanks to the blue and gold colors and an illustration of the Sacré-Coeur. The email invitation contains a teaser video that gives a glimpse of the view too, and ends with "Pour vous, nous visons toujours plus haut" ("For you, we always aim higher"), which links the rooftop to the Group’s quest for excellence, a master in the art of receiving and accompanying all requests in a personalized manner.