Since its establishment in 1988, the European Institute for Cooperation and Development (IECD in french), an international solidarity organization, has supported the human, economic, and social development of the countries where it operates. In collaboration with its local partners, it implements projects in the fields of education, entrepreneurship, and access to employment through training.

The IECD needed to make the information in its brochure more readable. Therefore, Made for you improved its structure and design to strengthen its message.

A layout that enhances the impact of ideas

Graphics and layout play an essential role in the readability and understanding of the brochure’s information. By organizing the content clearly—with titles, subtitles, and well-defined spaces—they facilitate reading and enable a better grasp of the ideas. Diagrams, illustrations, and infographics make abstract concepts more concrete and visual, thus helping to capture the reader’s attention and reinforce memorization. The refined layout also prioritizes information by highlighting key points, while photos serve to humanize the actions.