T2B Advisory is a Paris-based family office. It serves as a company (providing consulting, company management, and acting as an operating partner in Private Equity), an investment entity (notably in Private Equity), and a wealth transfer vehicle for the founder’s children.

Thierry needed a professional visual identity that reflects these different messages and reached out to us to create his logo and communication materials.

A timeless visual identity for a sustainable company

The brand symbol conveys three strong messages linked to the values of T2B Advisory: a wing that unfolds, symbolizing transformation and growth; an expanding graph that represents business development, investments, and continuous progress; and a tree with branches highlighting various areas of expertise and the idea of genealogy and wealth transfer to the founder’s children.
The shades of green illustrate the durability of actions, balance, and prosperity, while the red evokes action and dynamism. The typography of T2B is crafted in the same style as the lines of the brand symbol, for greater consistency and to add character to the logo.

A virtual business card to combine physical and digital

Every entrepreneur who networks knows this: business cards are still very useful during physical meetings, whether at a business club breakfast, a professional lunch, or an afterwork event. However, we often keep the card without necessarily taking the time to save the contact details on our phone. The virtual business card we created eliminates this inconvenience thanks to a QR code.