After 16 years in Conforama’s HR department, working on a wide range of exciting assignments (recruitment, training, career management, coordination, processes, coaching...), Corinne Bohbot wanted to embark on a new professional adventure as a consultant, coach and trainer for executives, managers and employees, helping them to develop their potential thanks to her experience and global approach.

She called on Made for you to create a name, visual identity, digital flyer and website that reflected this ambition.

A brand identity with pep

After working on the key messages to be conveyed and several proposed names, we chose "OPTAL Conseil" to emphasize the "talent booster" aspect of Corinne’s approach, which enables the optimum development of the potential of those she supports. OPTAL is in fact composed of the words "optimize", "talents", and the first name "Tal" ("morning dew in Hebrew: her spirit is positive").

The logo and entire visual identity also express the idea of "moving forward", thanks to the arrow integrated into the typography, tilted to create forward movement, and to the curves used as a background to structure the texts of the communication media. Orange and violet are dynamic, modern colors that reinforce this idea.