Created in 2000, this family-owned corporation, is the French leading in “barter”, an innovative funding solution , which allows businesses to trade their unsold stocks for media space. MBB plays the intermediary between those companies and the media, by buying, using a specific currency called “ credit media”, their clients assets, higher than their initial value.
The symbol complements the idea of renewal, referencing a dandelion, who’s seeds are detaching, illustrating once again the transformation from something static to something light and airy. The dandelion also represents a wish fulfilled : MBB gives the possibility to have a publicity campaign, no cash needed.
Finally, the new website, made of two distinct sections, in order to highlight the advantages for both parties ( companies and media ) and facilitate the understanding of what barter truly is.