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" Logo COMPTOIR PRINCIPAL Graphic design

The renewal of L’Atome Café was a double challenge. Keeping the charm of an authentic Parisian bistro while modernising its identity to become a trendy hot spot.

Challenge accepted by Made for you and interior architect Lafond-Ad who team up to sign the graphic identity of a restaurant now called Comptoir Principal.

Inspired by the vicinity of the Eiffel Tower and the industrial architecture of the place with its raw beam, Made for you creates for Comptoir Principal a new identity in the craftsman workshop’s spirit.

01.comptoir terrasse facade lambrequin ordi.jpg 02.comptoir terrasse facade joue store ordi.jpg

DEFINING AN IDENTITY

The typography of the storefront revisits the craft of sign painting when the promise of home made cuisine and cocktails “made for you” is placard in wooden letters on the outdoor panels. The nutty red, zinc green and mustard yellow, printed in the stencil style, convey the idea of authenticity while the diagonal cut of the visit cards and menus bring out dynamism and modernity.

03.comptoir carte des vins panneau bois fooding ordi.jpg 04.comptoir cartes soleil terrasse brunch ordi.jpg 05.comptoir cartes de visite alcools cocktails ordi.jpg

DESIGN A MENU, ADAPT AN IDENTITY
& GIVING LIFE TO A PLACE

06.comptoir cartes de visite menu cuisine ordi.jpg 07.comptoir carte petit dejeuner vins boissons chaudes jus ordi.jpg 08.comptoir panneaux exterieur bois bar ordi.jpg 09.comptoir sous bock vin blanc verres ordi.jpg 10.comptoir table branding menus ordi.jpg 11.comptoir interieur restaurant bar toilettes miroir ordi.jpg 12.comptoir interieur panneau bois miroir toilettes ordi.jpg 13.comptoir sous bock cuisine frites sauce viande salade ordi.jpg