Hipack is a "supermarket" specializing in food packaging for food industry professionals. It offers packaging solutions for all types of food services intended for takeaway and snacking.

The company asked our agency to enhance the quality of its products and personalized support by creating a high-quality brand identity (logo, graphic guidelines) deployed across its communication materials (signage, flyers, catalogues, business cards).

A logo rooted in its time

The logo created by the team emphasizes the eco-responsible dimension of the packaging. Leaves are subtly integrated into the letters. The brand symbol incorporates these leaves, as well as the dot on the "i", evoking a plant or a character in a minimalist manner, to create a strong and memorable symbol. The uppercase typography is professional, illustrating the quality of the products and services offered by Hipack. The colors are warm and dynamic. Green symbolizes the ecological aspect, and the orange color evokes the proximity and dynamism of the team.

An identity deployed everywhere

The visual identity is deployed across all printed materials.To ensure consistency in these communication tools, the team synthesizes the usage rules of these graphic elements in graphic guidelines. To add dynamism to the identity, the brand symbol can be presented in several colors from the logo: orange, light green, dark green (+ grey). The brand symbol, composed of the "flower" (or character), is used as a discreet background pattern to give personality and elegance to the communication materials.