A couple of enthusiasts decided to reinvent traditional Martinican street food centered around smoked meats, bringing modernity and quality through a unique cooking method. Based in Fort-de-France, the restaurant opened at the end of 2023.

To prepare for the launch of their business, the two founders engage our agency to develop a successful communication strategy and create the visual identity for the concept, aiming to quickly reach their target audience and convey their unique features.

A precise communication strategy

After analyzing the deep motivations and expectations of different target groups (family mothers, students, young professionals), Made for you crafted a complete narrative (slogan, catchphrases, presentation) that is both clear and appealing, to communicate the benefits of the new concept effectively. 

To position the restaurant as both a warm and high-quality fast food restaurant, we emphasize several key messages: a unique cooking expertise that respects the products for tender and tasty meat and fish + the conviviality of a festive, typically Creole place, offering a wide variety of dishes that appeal to everyone and can be shared.

A visual identity that revisits creole codes

The round shape of the logo refers to a typically Martinican rum barrel, with an "aged" effect symbolizing authenticity and tradition. It may also evoke a "quality seal." The crackling flame symbolizes the cooking method that gives a unique taste to the meat. The small stars also add a friendly and festive dimension. Two crossed forks under the name evoke the food sector. The orange color represents conviviality, communication, creativity, dynamism, and food (it makes one salivate according to studies!). The typography is original and warm, reflecting the concept. Finally, the tagline "Creole street food" helps to better convey all these elements. 

The team also creates the graphic design for the business and loyalty cards as well as the restaurant’s scenography. The universe is playful and modern with the use of pictograms and illustrations. Black enhances the quality of the products, and yellow and orange highlight the cooking expertise. In order to respect the architect’s work while offering a unique identity consistent with the strategy, the restaurant is decorated with colorful stripes inspired by the patterns of Madras fabric from the Antilles

Dynamic social media engagement

Building on the communication strategy, the agency also proposes a complete communication action plan with recommendations for offline (photo shoots, point of sale advertising, press relations, events, door-to-door sales) and online actions (website, social media, dematerialized loyalty program), including a schedule and estimated budget. 

The digital strategy is particularly detailed, given the targets’ habits, especially their high activity on Instagram. The team therefore drafts a dedicated editorial charter with recommendations to meet various objectives, suggestions for post themes (entrepreneurial story, behind the scenes, ingredient quality, concept uniqueness, cooking expertise, conviviality, taste pleasure, diverse offerings, current news, surveys, contests) with examples of well-toned posts and inspiring post examples from other players in the restaurant market.