Auxilia is the first social (or impact) consulting company that supports all territories, from the most rural to the large metropolises, in their strategies and ecological and solidarity transition projects. 

It assists communities in deciphering changes (ecological, economic, democratic, and social), designing their public policies in consultation with residents and local stakeholders, and implementing ecological transition projects. It mobilizes 80 people, has completed more than 900 missions, and has 4 agencies in Paris, Lyon, Bordeaux, and Nantes to intervene throughout France.

The management calls on Made for you to create a website that is both efficient and eco-designed, which can coherently and attractively carry Auxilia’s overall value proposition by developing a new strong identity; clarify communication (about fifteen expertise and three different professions); and enhance its visibility and conversion rate.

A dynamic visual identity

The "slash" present in the X of the logo symbolically evokes change and becomes the founding element of the entire visual identity. A background pattern also subtly suggests transformation by evolving from very light points to more assertive points (these "points" are actually composed of small Xs echoing the brand sign). This pattern brings a modern and professional dimension (precision, detail, expertise) to the graphic territory. 

The colors are unique, and their original combination adds dynamism to the whole. Teal blue and burgundy symbolize seriousness and expertise, and purple and orange represent Auxilia’s optimism and modernity. The pictograms are also modern and "fresh" to bring a bit of lightness to this sector with deep themes.

A distinctive web design

The logo’s "slash" inspires a photographic concept based on "before/after" and tending to valorize a successful ecological and united transition. It also serves to structure the site’s content thanks to blocks of different colors and is used on call-to-action buttons to give them uniqueness and encourage users to click (shape of buttons and arrows). 

The background pattern is used on photos and colored blocks to reinforce the idea of transformation, to gradually reveal the transition allowed by Auxilia (at the center of images), and to limit the quantity of pixels and ink required, thus the ecological impact of communication media.

An eco-designed and efficient website

The eco-designed website is indeed conceived and developed to minimize its ecological impact by paying particular attention to the choice of host, lightening the source code, optimizing visuals, clarifying, and simplifying the theme and an intuitive interface. Learn more about our methods.

The optimization of natural referencing (SEO) is also thoroughly worked on (texts in particular) so that it is efficient and allows attracting the targeted audiences, convincing them, and converting them thanks to a smooth user experience and relevant content that quickly answers their questions. The agency thus proves that it is entirely possible to reconcile eco-responsibility and performance, for a match between values and marketing objectives.