Operating a high-end costume jewelry manufacturing plant, our customer, a supplier to major luxury brands, decided to create his own PERLA GALA brand. Drawing on his entrepreneurial experience, he wanted to develop an original concept based on the "patte" of designers from a French atelier, a distribution network embodied by independent ambassadors and the promise of free delivery in less than 4 days.
Made for you develops a brand universe and sales brochure that reflect its image.
After defining the brand’s platform and structuring the key messages to be conveyed through collaborative work, Made for you developed a logo and a contemporary, refined brand universe, reflecting French excellence.
An elegant & contemporary brand universe
After considering a number of options, we decided on a "handwritten" logo to create a close relationship with our customers. The intertwined letters lend a certain nobility and movement to the idea of creation and renewal.
The colors gold and green bring radiance and depth: this is a Haute Fantaisie brand that enhances women on a daily basis, but also a brand that shares values, whose philosophy and commitments resonate with women in search of meaning. We have developed a wireframe design to express naturalness and reflect the brand’s sustainable commitments.
A didactic and attractive sales brochure
To accompany the launch of the brand, we developed a brochure, a sales and seduction tool to sell but also tell the brand story. PERLA GALA is a brand that designs original, high-fantasy creations that are beautiful to wear & beautiful to think about. A sustainable and committed brand offering 100% French ethical creations, part of sustainable development & trade, reflecting a crossbreeding, encounters, collaborations and diverse original currents.
The brand identity aims to be deployed across all communication channels, particularly on social media, to create a consistent and impactful brand image.