Chronofresh is a company specialising in the rapid and secure transport of fresh produce, with a controlled cold chain.

They called on Made for you to breathe coherence into their digital communications strategy, revealing the full impact of their expertise and commitment.

Rethink your editorial strategy on LinkedIn to stand out from the crowd and increase your visibility.

We have developed a clear and differentiating digital communications strategy on LinkedIn. The aim was to boost Chronofresh’s visibility while highlighting their expertise, news, employer brand, etc.

The editorial line, based around the world of food and fresh produce logistics, adopts a more offbeat, lighter tone of voice, while remaining professional and expert in its field.

Creative choices to support a strong identity

We redefined a visual identity for LinkedIn by developing templates dedicated to the editorial themes of the strategy: creation of a new colour and graphic code; postfix, carousel or motion design depending on the publications...

This harmonised, dynamic visual charter is a relevant addition to the friendly, supportive tone defined in the editorial charter, combining storytelling and proximity to reach both professionals and the general public.