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Logo MONK - BEER BAR Graphic design

The name of the bar reveals historical religious traditions of the Latin Quarter.

After Huguette, Made for you worked with Lafond-Ad again, an interior designer, to create the visual identity of the beer bar and jazz, "Monk", formerly called "La Taverne de Cluny."

Monk echo the ancient abbey destroyed during the French Revolution, which certainly produced in medieval times, besides wine, home-made beer.

01.monk facade terrasse devanture.jpg

BEING INSPIRED BY A CONTEXT
DESIGN A DIDACTIC MENU

This district which has considerable attracted interest, especially during the Roaring Twenties, is used by Made for You that shows through this visual identity the cultural diversity of this historically eventful place. The typography of the logo is inspired by this pioneering social frenzy of this early Paris. The decoration, the motifs and the coasters are a metaphor of the tumultuous rhythm of this period.

Made for You revisits the menu to guide the customer and encourage discovery, for this, attractive and light icons indicate the brasserie menu, the beer style, the colour, the bitterness or the alcohol degree.

02.monk auvent lambrequin joue.jpg 03.monk verre taverne sous bock.jpg 05.monk carte biere alcool cocktail.jpg 06.monk carte soft drink biere.jpg

DEPLOY AN IDENTITY
GIVING LIFE TO A PLACE

We created several customized objects from coasters to the very glasses and the business card we harmonized the entire visual identity of the place to create a fully authentic experience.

07.monk interieur biere sous bock.jpg 08.monk carte de visite logotype.jpg 09.monk bar entree logotype licence.jpg 10.monk concert embleme marque.jpg 11.monk carte terrasse bar table.jpg