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Logo DESTINATION PARIS BERCY Graphic design, Digital

Made for you worked with a team of event and meeting experts on their new project: offer professionals and a wider public a unique and memorable place to host their events.

Through a new visual identity and a website, Made for you packaged Paris Bercy area as a destination where everyday is an event.

Destination Paris Bercy is not only a place to host events, a hub of services and a responsive space that can welcome tailor made projects; it is the place where work meets life. Made for you found its tone of voice in travel diaries to create a travel guide to Paris Bercy and its visual references in holiday postcards to create a correspondence with the public.

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The logo, printed just like a passport stamp, is a label of quality, clear and dynamic just like the actors of Destination Paris Bercy. They are each represented by their logo in a stamp shape, creating a single signature identity to unify their diverse expertise. The typical French postcard blue white and red Marie-Louise is a reminder of the made in France quality and charm of the place.

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Made for you is making sure every communication point such as the brochure, newsletter, blog, website and manifesto are sending a unique message the world over: come discover Destination Paris Bercy.

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